Sony Will Launch Its ‘Bezel-Free’ Flagship At IFA 2017

The IFA 2017 is approaching and, like every year, the technology fair of Berlin is expected to welcome the presentation of all kinds of products, including mobile phones. According to a new rumor that has appeared in the Chinese portal Weibo, Sony would be one of the brands to take advantage of the event to announce its new flagship with the screen without frames of 6-inches and an aspect ratio of 18:9. 
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The no bevels screens have become one of the most prominent trends in the field of mobile telephony. This new design allows to increase the size of the screen while maintaining a more compact body so that it is possible for the devices and manufacturers to equip larger panels without increasing their weight. All brands want to dive into this trend and the screen without frames is being imposed on high-end smartphones. 



This rumor could have been initiated by the recent presentation of a screen without frames by the Japan Display Inc. (JDI), which is a conglomerate of divisions dedicated to the panels of Sony, Toshiba and Hitachi. JDI announced that it would begin mass production of LCD display with an extra-fine bezel on all four sides of the screen with an aspect ratio of 18:9.


If this rumor is true, it would be a big change in the design philosophy of Sony, which until now has been distinguished by reduced side frames but with the upper and lower bezels very marked. This is the case, for example, the Sony Xperia XZ, which indicate the frames of the top and bottom were excessively generous.

On the other hand, it should be remembered that in the past Mobile World Congress of Barcelona Don Mesa, marketing director of Sony, said that the company was happy with the 16:9 format. Also, keep in mind that Sony Pictures, the entertainment division of the company, is based on this format, so they would like to keep it also on smartphones.

At the moment everything is conjecture and nothing officially confirmed, so we will have to wait until September to know the exact plans of Sony.

So, what do you think about this? Simply share your views and thoughts in the comment section below.





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