These 3 Types Of Ads Newly Introduced By Google Will Soon Populate All Websites

Google has introduced AdSense Native ads, a new type of advertisement that, says the company, it has designed to match how your website looks and feels. The Native ads will be comprised, at least for now, of three new ad types: In-feed, In-article, and Matched content, the latter of which has already been available to certain publishers. The advertisements are designed for different aspects of your website, and you can expect to start seeing them all over the place.
These 3 Types Of Ads Newly Introduced By Google Will Soon Populate All Websites


Google unveiled the new AdSense advertisements yesterday, explaining that by matching a website’s design, website visitors will have a better overall experience, not to mention the site may look more attractive overall. The type of ads you’ll see will depend on the site you’re browsing, no doubt, but they’ll all have things in common. First and foremost, Google explains, these ads will be of high quality, utilizing high-resolution images alongsides longer descriptions and titles.

These ads have also been designed to ‘look great’ no matter what device you’re using: a smartphone, a tablet, or a laptop. On the publisher’s end, tailoring the ads to better match the look of their website will be an easy process, says Google, thanks to ‘easy-to-use editing tools.’

If you’re browsing through a news or content feed on a website, you’re likely to see the new In-feed advertisement, which is slotted cleanly into feeds — that is, lists of articles or other lists on a website. The ads will be tailored to look like other content in the feed, though they’re marked with a small ‘Ad’ tag so that visitors can distinguish them from actual content.

Joining that is the new In-article advertisement, which is an optimized ad designed to be nestled between paragraphs within an article. Finally, there’s Matched Content, something eligible publishers have already had available. This ad functions as a content recommendation tool for promoting your site’s content, possibly boosting how long those visitors spend on the site and how much content they click on.

SOURCE: Google Blog





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