Google Planning To Launch A Snapchat Competitor Of Its Own

The tech giant Google’s parent, Alphabet, may be creating a specific technology to create a new news service similar to the Snapchat Discover category. The project, named Stamp, has been confirmed by several people involved, according to an investigation by The Wall Street Journal.
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However, the tech giant Google is working with publishers on a news product called Stamp that would submit articles in a similar design to a mobile magazine, similar to Snapchat’s Discover service as we told earlier.

This new unofficially confirmed project of the tech giant Google, Stamp could be announced as early as next week, according to the American daily The Wall Street Journal. This project would be an evolution of AMP, a product that helps load media articles faster.

“The success of the open-source AMP project stems from the ongoing collaboration with publishers that involves working on the next features soon,” the tech giant Google said in a statement. “We have nothing to announce at this time, but we hope to share sooner.”

Snap Inc., the parent company of Snapchat, is under pressure as it tries to demonstrate that its photo and video sharing application offers something unique to users. Although Snap has invented several new ways of communicating through mobile phones, as the social network giant Facebook Inc. has been constantly copying its most popular products.

Now it seems that the tech giant Google is also following the creations of Snap like the social network giant Facebook. However, Snap has been changing the Discover feature of its application, with plans to focus on more episodic video content.

The tech giant Google would have tried to buy Snapchat in 2016 according to information disclosed by Business Insider, obtained from people close to the company.

So, what do you think about this new project of the tech giant Google? Simply share your views and thoughts in the comment section below.